You cant be reactive, you must plan ahead and anticipate ahead. Some say that to know the future, you cant wait for it, YOU MUST CREATE IT.
Its like chess game. As beginner, you select one move which you think will beat the opponent; a pro will think of 3 to 5 moves the other party will make to beat you. Thus you need chessboard type of thinking. You should get paid for the 2nd third 3rd order thinking. Predict what the counter move of your boss, and other internal and external factors.
Anticipate. Be proactive. Reaction will not get you far
The idea is to reverse engineer the whole process - the goal setting, of what you want to be.
In most companies, to follow this rule, you have to create the final press release for the launch. You have to establish with microscopic clarity 1. how to remove the pain, 2. how the product willl be outstanding.
The amateurs will not be able to do this:
1. This involves two things:
1. The planning part
2 The reality of execution.
Business reality will tear down your plan: competitors, the regulators, your own board that changes its mind....
Think long term