One way they trap monkeys is to place a fruit they like in a container with narrow neck like demajohn, or other similar container. The monkey will not let go of the fruit and they will be trapped by the container. The solution is for the monkey is to let go. Psychologists call this loss aversion.
There was similar story about a monkey with large watermelo seeing bunch of peaches which it also like. For wanting the peaches, the watermelon dropped spilling the fruit on the road, and when he turned attention again to the other fruit, they were gone and the other monkeys took them away.
What are our loss aversion: a good paying 9-6 jobs, comfort of a routine, old supplier old habits. And that means we cant improve or move on
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