Strategy - making a choice

It is about getting better...

From A. Lafley - author of Playing to Money, former  head of P & G. 

Strategy - strategy means making a choice to win.  Winning means creating more value for the customers.  It means finding who that customers are, and finding out the best way to deliver that value.

Recognition of SWOT:

   1.  Understanding the changing the customer wants and needs

   2.  Our capabilities:

        1.  Our strengths

        2.  Our partners

        3.  Scaling up our strengths

Its a relationship about the product.  Best expressed by BRAND

Customers change, competitors change.

How to build an indestructible brand

---------- Forwarded message ----------
From: SmartBrief on Leadership <leadership@smartbrief.com>
Date: Wed, Nov 28, 2012 at 11:41 PM
Subject: How to build an indestructible brand



SmartBrief on Leadership
November 28, 2012
http://r.smartbrief.com/resp/eaxGCexkBiCfgjkCCidndhBVEcsc


                TODAY'S HEADLINES

LEADING EDGE
* Big investors demand more face-time with CEOs
STRATEGIC MANAGEMENT
* Dunder Mifflin is now a million-dollar brand
* How to build an indestructible brand
INNOVATION AND CREATIVITY
* Don't gorge yourself on innovation
THE GLOBAL PERSPECTIVE
* Why Russia is losing its best and brightest young people
* Foreign innovation hubs now rival Silicon Valley
ENGAGE. INNOVATE. DISCUSS.
* Good leaders know when to be passionate
DAILY DIVERSION
* Would you buy caviar from a vending machine?
FEATURED CONTENT
* Case Study: Can Video Help Clicks?
* Is Your Landing Page Letting You Down?
* Storytelling Can Help Your Marketing Strategy
* Content Marketing's Rise Represents Boon to Third Parties

Follow the link below to read quick summaries of these stories and others.
http://r.smartbrief.com/resp/eaxGCexkBiCfgjkCCidndhBVEcsc

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