Crafting irrestible emails (compelling and unique)

Repost from HBR Blogs by Katie Smith Milway | July 25, 2013

Would you write an email that does not get read or zero response.

It is humiliating and a waste of of effort.  Better learn how to write emails that get response, action and sales.

Thats it:    ask for response/action/commitment

l.  Clarify the what;

2.  Visually highlight the message:  bold or highlight

3.  Be simple and direct to the point;  be jargon free

4.  Send email when it is working hour and decision makers can read the email..

5.  Have a superior co sign the email

6.  Request for action:  contact me;  see you there, order now etc.