Repost from HBR Blogs by Katie Smith Milway | July 25, 2013
Would you write an email that does not get read or zero response.
It is humiliating and a waste of of effort. Better learn how to write emails that get response, action and sales.
Thats it: ask for response/action/commitment
l. Clarify the what;
2. Visually highlight the message: bold or highlight
3. Be simple and direct to the point; be jargon free
4. Send email when it is working hour and decision makers can read the email..
5. Have a superior co sign the email
6. Request for action: contact me; see you there, order now etc.
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It is really a must that you send an e-mail that is very comprehensive, direct to the point, and to top it all-compelling. A reader or someone who receives a very very long letter or e-mail would be bored in reading and understanding what you are trying to say, and in that case, communication of the both parties is being interrupted. So for you to deliver your message, and for the receiver to understand it, better be sure that you have an e-mail that is not too short, not too long for him to dwell and meditate in.
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