Repost from HBR Blogs by Katie Smith Milway | July 25, 2013
Would you write an email that does not get read or zero response.
It is humiliating and a waste of of effort. Better learn how to write emails that get response, action and sales.
Thats it: ask for response/action/commitment
l. Clarify the what;
2. Visually highlight the message: bold or highlight
3. Be simple and direct to the point; be jargon free
4. Send email when it is working hour and decision makers can read the email..
5. Have a superior co sign the email
6. Request for action: contact me; see you there, order now etc.
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