Tuesday, April 20, 2021

Jeff Bezos on being distinctive - in his address as he leaves his CEO post,; distinctive as a business strategy.

It is about getting better...

Rizal Philippines
4.20.2021





Jeff Bezos, probably the world's richest man (he alternates with Elon Musk depending of the price of their stocks) mentioned distinctiveness as he stepped down as CEO of Amazon


The world wants to make you ordinary:  the public the competitors, every one wants to level you down and  make you ordinary.  Especially at death, you are reduced to your elements to be become ordianary.

But Bezos says we must fight that tendency and be distinctive  (not different)  Most businesses are copy cats, me too products, one that follows the leader.   A true entrepreneurial business is unique, is different - by being set aside from the competitors and one that truly meets the needs and wants of the company.

This is a sound business strategy.  Most business schools in their case study method, encourages you to look at example of every one.   And be like one.

One of the teachings in the Breakthrough Thinking by Hibino is  uniqueness.  Each market, business environment is UNIQUE and what was successful in other companies cant be correct nor applicable to a unique business situation

This is being discussed in The "Purple Cow"by Seith Godin a marketing guru"   How to transform your business by being remarkable.     See also 







So do not fall into the trap of finding out what business are trending, because when you enter into the trending business, in most probability that business is overcrowded, because just like you many have joined the herd.

You wont make it if you are in the habit of benchmarking (well operationally you must do that)   Musk advocates starting from basic principles and proceed from there

There are many ways to be distinctive:

      1.   The biggest
      2.   The smallest
      3.    The fastest
      4.   The tastiest
      5.   The best process
      6.   Sturdiest

Steve Jobs has a word for it -  "make a dent in the universe"




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