Writing 16 word sales letter that works by Evaldo Albuquerque

It is about getting better...

We should have known this earlier.  But this has been written lately by Evaldo Albuquerque who works at Agora Financial and sold over $80 million financiala products.

Maybe this is similar ot the AIDA ads designed for FB.  Since most prospects are in a hurry and always scrolls their cp, they have no time nor patience to read long write ups.

The most important part of this letter writing is:

1.  Know and align with the mission.  Without the mission, you could not wirte a good copy;

2.  Before and after

3.  What prevented you from having this solution

4.  What is the pain/gain offered by the product

I hope this works for you.

Writing a 16 word page letter by Evaldo Albuquerque

A CV of employee from CBDs does not guarantee skills and competence

It is about getting better...

This post has an opportunity to work with a graduate of  Makati CBD job mill.  However as this post observe his technical and executive skills, I found them to be lacking.  Especially executive skills,  When I ask him for making a choice and recommending the best one, he could not.

I requested for a ____ plan which he submitted fast.  But devoid of research and on the ground data.   How could  that be a passable  ____ plan.  A plan has to be based on solid data and facts  Evidence based decision making   Just winging it?

So HR ladies and gentlemen, from whence an employee come from does not indicate excellence.  Probe, interview some more

There is a lot of egging on and lectures which I hope can push him to move up.  Of the 3 or 4 projects deal assigned to him, his score was 0.  And he was a graduate of a top PHL university

What is your purpose in life?

It is about getting better...

Myron Golden, a preacher, businessman, motivator, sales trainer says that it is the intersection of your passion and competence.

As is indicated in the scriptures and other religious books, our purpose in life is to find our gifts and use that gift in the service of others.   We live to GIVE.

Our purpose in life is to serve others;  to make others wealthy and rich first.   When we do that we can eventually be rich.

The law of the tide.  When the tide raises other boats, our boats too rise.

Seek ye first the kingdom of God, and everything will come unto you.

You are the wealth, the riches on this earth: not the money in the bank, the cars, the houses and condos

It is about getting better...

True wealth is not the money in the bank, condos, cars, houses and jewelry.

You are the true wealth:   your character (integrity, people's trust in you)  your skills and competence.

That is what you should cultivate and pass on to your sons and daughters.

Money vanish and precious metals rust and disappear.  Fires can eat and destroy houses.  But your personaliity:   no one can takek them from you.  Develop this, nurture this.  Improve every day.