The post tells of the experience of the executive who made wrong choices on his investment. The author has a coach. Some executive are blindsinded by their past successes. Red flag is neede for executives when:
l. He does not sleep over a decision;
2. He does not consult his peers or board for decision;
3. Dealing with someone you do not know;
4. It is a once in a lifetime deal;
5. It is outside area of expertise; (say you are in real estate and all of a sudden you will deal with rare earth metals, or gold or precious metals)
6. Others are doing it so you have to keep with the rest;
Execs can be stopped making stupid choices
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