Strategy - making a choice

It is about getting better...

From A. Lafley - author of Playing to Money, former  head of P & G. 

Strategy - strategy means making a choice to win.  Winning means creating more value for the customers.  It means finding who that customers are, and finding out the best way to deliver that value.

Recognition of SWOT:

   1.  Understanding the changing the customer wants and needs

   2.  Our capabilities:

        1.  Our strengths

        2.  Our partners

        3.  Scaling up our strengths

Its a relationship about the product.  Best expressed by BRAND

Customers change, competitors change.